MICKEY MANTLE
MICKEY MANTLE
LIMITED EDITION
"YOGI COFFEE MUG"
YOGI BERRA
LIMITED EDITION
Monday, July 29, 2024
Sunday, July 28, 2024
Subs Roast Beef Sandwiches Mikes Neba NY
NEBA & MIKE'S SUBS
LAKE GEORGE
According to Mike Davis, creator of the NEBA chain, the arrival of fast-food roast beef sandwiches in the early 1960s was a sign of an upward-bound middle class able to afford its beef sliced rather than ground to bits. His sandwiches cost 69 cents as against the 15 or 20 cents for a chain burger.
Indeed, sliced beef was big. Despite being first into the beef sandwich market, by 1967 NEBA faced competition from Arby’s, Beef Corral, RoBee’s (soon to become Roy Rogers), Heap Big Beef (with its odd Indian theme), and others. Burger King and McDonald’s were testing roast beef in some of their units and Minnie Pearl’s was poised to add roast beef to its chicken menu.
Davis began his fast food career with submarine sandwiches, branching into roast beef in 1960 because it was easier to produce in quantity and not commonly found in chain restaurants. There are various ideas about where the odd name NEBA came from. Almost certainly it was not an abbreviation for “Never eat burgers again.” As strange as it sounds, it’s likely that NEBA was chosen because it was the name of a dog once owned by Davis, as he said in a 1969 interview. Another possible explanation is that it was named after the New England Beef Association. “Nicest Eating Beef Around,” sometimes used as an advertising slogan, may have been a back formation.
The first sandwich shops in the NEBA chain were in the Albany NY area, the company’s headquarters before moving to Hollywood FL. In 1965 a Mike’s Submarine and NEBA Roast Beef unit opened in Pittsfield, the first in Davis’s home state of Massachusetts. Franchised units eventually opened in Florida and southern states but the chain never made it to the West.
since his miserable childhood in which he earned up to $100 a week by organizing a crew of boys to deliver newspapers. Reportedly he used the money to pay rent and buy food for his brothers and sisters in an attempt to make up for parental neglect. Dropping out of school after 8th grade, he was apprehended for breaking into houses and stealing money in his teens and spent time in a reformatory. Described as “tight-lipped” and “compulsive,” he confessed he felt inhuman and never laughed.
The NEBA chain reached its peak in 1969 when there were 70 units in the U.S. Having sold the Canadian branch, Davis, 35, was said to be worth $15 or 20 million at that time. In 1970 he resigned as chairman a month before the corporation declared bankruptcy. With 400 units by then, Arby’s had become the competition-busting roast beef leader.
As late as the mid-1980s a few of the original NEBA sandwich shops, in upstate New York and Miami FL, remained in business under new owners.
I don’t know what happened to Davis after he left the company. I’d like to think he found some degree of happiness.
© Jan Whitaker, 2013
A Classic SUBMARINE SANDWICH
WHITE HOUSE SUBS
ATLANTIC CITY NJ
A NEBA ROAST BEEF SANDWICH
Neba is an acronym for "nicest eating beef around," a claim that is substantiated by perfectly seasoned meat that is sliced wafer thin and takes limited effort to chew. The meat is salted and retains hints of sweet vinegar, almost as if it were cooked in a brine. Looking at recipes online, garlic and tomatoes seem like possible inclusions in the cooking liquid for the beef.
I opted for the Super Neba, which comes with bacon and cheddar cheese. The bacon is cooked to be the same texture as the meat -- not too chewy, not too crisp. Its presence is almost unnecessary, save for the slightly smoked flavor it imparts. The neon orange color of the cheese (harkening to the signage of the former Albany location?) and viscous texture points to jarred cheese sauce. It's not an exquisite inclusion, but it doesn't deter from the flavors of the sandwich and points to the nostalgic nature of the sandwich. (Plus, a little cheese-product everyone now and again won't kill you.)
Sesame-studded rolls come from Bella Napoli's bakery in Troy. The warm nuttiness from the seeds are really what sets this sandwich apart from fast-food versions of roast beef sammies, and the texture is just soft enough to be bitten into with ease (and not torn with the teeth like a wild dog descending on fresh kill).
VISIT McRIB-N-ME.com
.
SpaghettiOs
TIMBALLO di ANELETTI SICILIANA
Did You grow up with Spaghetti-Os ??? Yes, many Americans do, and they're not
so bad as a child growing up, though many Italian-Americans might disdain them.
When it comes to things of my childhood, I usually Love many things now that I love in
my childhood. Things like canned Tunafish, Pop Tarts, and yes "Spaghetti-Os"
I can still remember when our Dad took us to The World's Fair "Expo 67"
in Montreal, Canada. Wow? That was the first time I had ever left the country. I still remember driving up The Northway (Highway) in Northern New York State in my dad's 1958 Cadillac Eldorado. The radio was on as always whenever we were in the car for a ride. All of a sudden the DJ was speaking French. It was a French Canadian Radio Station, broadcasting out of Montreal. That was something quite exciting to us. And if that wasn't enough, after we drove threw customs at the Canadian border and arrived into Canada, a few miles into the Canada, my dad pulled the car over for us to have something to eat.
Among other things, my Dad had a couple cans of Spaghetti-O-s, and he heated them up for us to eat. And now that I think of it, that was the very 1st time I had them (Paghetti-o's). I loved them. They were the Spaghetti-Os with little Hot Dogs in them, and to me, they were delicious.
We drank Pepsi, and had canned Peaches and Drakes Ring Dings" for dessert. "So Good"
This was my introduction to Round Maccheroni Rings, known as Anelletti (or Anelli).
It would take me some 45 years later to discover the real thing.
Basta !!!
.... Daniel Bellino Z ....
"SPAGHETTI-Os" ???
The REAL THING !!!!
TIMBALLO di ANELLETTI SICILIANA
The Original SPAGHETTI-Os !!!!
SICILIAN TIMBALLO di ANELLETTI alla EVA
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RECIPES From MY SICILIAN NONNA
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EGGPLANT CAPONATA
ARANCINI - SICILIAN RICE BALLS
MACCHERONI - MEATBALLS & More
"Uh-Oh" !!!! SPAGHETTI-Os !!!!
Pablos Picasso Self Portrait
Pablo Picasso
Self Portrait
The Greatest Artist of The 20th Century
PICASSO "SELFIE" !!!
by Bellino
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VOTED TOP TRAVEL GUIDE
To POSITANO The AMALFI COAST
ITALY
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Friday, July 26, 2024
Babe Ruth
BABE RUTH
"The SULTAN of SWAT"
The GOAT of BASEBALL
GREATEST HOME RUN "KING" EVER !!!
GET YOUR BEATIFUL ARTPIECE of The BAMBINO
GEORGE HERMAN "BABE" RUTH
FINE ART PRINTS From FINE ART AMERICA
Thursday, July 25, 2024
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To His LOYAL SUPPORTERS
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"CERTIFIED COFFEE ADDICT" !!!!
The BIG LEBOWSKI
ABIDE
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"DUDE ABIDES"
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Tuesday, July 23, 2024
Shop BIG LEBOWSKI Stuff
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"WHAT ABOUT The FUCKING TOE" ???
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by Bellino
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From FINE ART AMERICA
The BIG LEBOWSKI COOKBOOK
GOT ANY KAHLUA ?
The COLLECTED RECIPES of The DUDE
"ABIDE in IT"
"OBVIOUSLY YOUR NOT a GOLFER" ???
Affordable Art
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"CLASSIC STONES T-SHIRT"
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