Tuesday, October 15, 2019

Chicken Sandwich Affluent Customers Popeyes


The sandwich that started the Chicken Sandwich Wars of 2019

It looks as the though Popeye's Louisiana Kitchen is drawing a more affluent client, ever since they released their hugely popular Fried Chicken Sandwich in the Summer of 2019. So popular in fact, that it went viral, created quite a Hulabaloo, sold out in a couple weeks, and started what is now known as The Chicken Sandwich Wars of 2019.

It all began when Popeye's came out with this super tasty new Fried Chicken Sandwiches. People went to Popeye's, got the new Popeye's Chicken Sandwich, and just "Love it." They began Tweeting about it on Twitter, stating how much they loved it, and many saying that it was way better than Chick-fil-A's chicken sandwich, which is adored all over the country, and has been more-or-less considered The King of The Chicken Sandwich in America. That is all until now, and the advent of Popeyes Chicken Sandwich, which most who have been lucky enough to have eaten one, say that it taste way better than Chick-fil-A's.

The people got on social media, and Tweeted on Twitter, that they are the original, no doubt their pride has been hurt. Then Wendy's tried to get in on the action, Tweeting about their chicken sandwich, "which Sucks," and so the Chicken Sandwich Wars began.

Oh so, now let me get back with a interesting little tidbit of info. I came across an article in Forbes Magazine, written by Micheline Maynard, where she points out that Popeye's Chicken Sandwich has a wealthier, younger demographic than  who usually eat at Popeye's, with Maynard noting that she noticed Cadillac's, Mini-Coopers, and Mercedes Benz cars in the parking lot at Popeye's.

Numerator stats have showed that Millinials and Gen Xers make up two-thirds of the customers who purchased the chicken sandwich, while Baby Boomers who make up Popeye's biggest demographic with 42% of Popeye's business coming from them.

This is all very interesting, and we will see what happens coming up. But all I really care about, is when is Popeyes Chicken Sandwich coming back, and when will I finally get my chance to taste one for myself?

Basta !

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